Presented by the American Marketing Association
Does your strategic roadmap for 2008 include better understanding your visitors, optimizing your web site, and improving your marketing results? If so, join measurement and analysis guru Eric T. Peterson, author of Web Analytics Demystified and Web Site Measurement Hacks, and start 2008 with a solid program for accelerating your web measurement and analysis efforts. In this free webinar, Mr. Peterson will give a year’s worth of guidance covering:

• Building dashboards, reports, and analysis that give you the facts for better decisions
• Setting up a “Web Analytics 2.0” measurement environment
• Sifting through mountains of website data to quickly find what matters most
• Allocating staff and resources for maximum benefit
• Reconciling different sources of data
• Selecting vendors and improving vendor relationships

And more! This webinar is appropriate for anyone responsible for data analysis and online optimization efforts, at any level in the organization and with any level of experience. Mr. Peterson will address many of the most common challenges companies face when working to leverage data from the online channel by providing an easy to use, month-by-month strategic roadmap for analytical and measurement success.
Watch now!