In 1947, Kilwins opened its first chocolate shop in Petoskey, Michigan. Since then, nearly 100 franchises have opened their doors across the country. And with decadent offerings such as fudge, ice cream, and a signature treat called the Tuttle, it's no wonder this chocolatier has been so successful!
But even with such a delicious existence, something was missing from this business' life. We know, it's hard to believe. But in a recent interview with Jeff Hall—Kilwins' Director of Marketing, Commerce, and IT—we learned what happened when Kilwins added a new ingredient: a better business intelligence tool.