A good problem to have is that your online revenue growth has doubled. But if you don’t know why, it can be worrying. Ryan Nokes, a customer, told us about his quest to use web analytics to understand the change. I’ll let him tell it in his own words:

Obviously, the revenue jump was significant. We downloaded almost every report that Omniture's SiteCatalyst software had to offer and combined them into a massive Excel file. From there, we proceeded to look for the causal factors in the spike.