
At Tableau, a key cultural value is to
“eat our own dogfood”. Over the last several years, we’ve had an on-going internal project (“Project ALPO”) focused on connecting Tableau to our own operational data, ranging from
SalesForce CRM data to
Fogbugz defect data, to data from our Cisco router. Not only has this given us the typical benefits of improving the team’s familiarity with the product, getting usability feedback, and finding bugs, but it has also enabled us to reap the benefits of analyzing our business’s core metrics.