Working at Tableau Software - A New Employee's Perspective

by Niels Hoven on January 28, 2009 - add a comment

When I started in Tableau's marketing department two months ago, I wasn't sure what to expect. The largest company I'd worked for had fifteen employees and the smallest had one (myself). I loved working in the unpredictable environment of a fledgling company, where something was always on fire and agility was valued over planning. But I began to feel like I was stagnating – I was working hard, but my efforts were unfocused. I felt like I was reinventing the wheel and knew I needed to be someplace where I could learn from people with more experience.

It took me a few tries to find the right position. Less than three years ago, I was still working towards a Ph.D. in electrical engineering from UC Berkeley. Leaving the program was one of the hardest decisions I've made. I still remember standing calling my mother from the courtyard outside my office, trying to explain to her why I was walking away from all the time I'd invested.

My final internship had been the turning point. The work was interesting, but it didn't satisfy me. There wasn't anyone in my office that I could look at and think, "That's who I want to be thirty years down the road." As it happened, the people who did make me think that were all entrepreneurs, and so I left my Ph.D. to find a smaller company where I could get a taste of the non-technical world.

I found an early-stage startup delivering workshops on interpersonal communication and signed on as an unpaid intern. With barely ten employees, the company hierarchy was fairly flat, but I was at the absolute bottom, taking out trash and ordering pizza simply for the privilege of getting my foot in the door.

Fast forward eighteen months and I found myself teaching on three different continents and heading the European instructor team. My resulting career in public speaking opened the door to the world of online marketing, which was the perfect way to blend my technical background with my interests in business. Then I found Tableau. The chance to drive a website optimization project on a grand scale while simultaneously playing with gorgeous data visualizations was an opportunity I couldn't pass up.

During my interview, I was asked what would be most difficult for me as I transitioned to an office environment. I guessed that it would be dealing with red tape for the first time, but I couldn't have been more wrong. The lack of red tape and the individual empowerment here at Tableau has been breathtaking. From my first day, I've felt fully responsible for prioritizing my time – which means, in short, that I spend every minute of every day working on something that I personally believe is truly important to Tableau's success.

(For those still wondering, it turns out it's waking up on time that's been the biggest challenge. I'm getting better at it, little by little.)

[UPDATE] I recently posted the first visualization I made here at Tableau, an analysis of our keyword strategy for search engine optimization. Check it out!



Microsoft Stops Selling PerformancePoint: Strategy Shifts to SharePoint to Bring BI to the Masses

by Elissa Fink on January 27, 2009 - add a comment

Last week, Microsoft changed their strategy around BI (business intelligence) and CPM (corporate performance management). While Microsoft has always talked about “bringing BI to the masses”, last week they announced a decision to move their business intelligence capabilities that were formerly part of PerformancePoint into SharePoint. This change is an attempt to increase adoption of BI capabilities. As a company dedicated to BI for the masses, Tableau definitely supports efforts to increase its use.

So what is Microsoft doing? They're now centering their BI products on SharePoint Server, Excel, and the SQL Server platform (and discontinuing PerformancePoint). The scorecarding and dashboarding from PerformancePoint will be folded into SharePoint, with the CPM (read as Planning) capabilities of PerformancePoint being left behind. Cindi Howson in her Intelligent Enterprise blog has a nice recap of the news and views it as a market share/licensing move.

Microsoft says that this is part of their strategy to make BI available to the masses. While their stated goals are admirable – get useful analytic tools in the hands of the more and more people – we don’t believe this shift alone will help most individuals and organizations. SharePoint is still hard to use, requires a full IT infrastructure to install, develop content for, and perform on-going care and feeding.

Microsoft cited the sad and well-known fact that traditional BI tools have 25% adoption rates. That's just unacceptable. Massive and viral BI adoption should be the goal of business intelligence software. In fact, Tableau is all about BI for the masses. But we’ll go even further: traditional BI vendors are to blame for the current state of low user adoption. They’ve made the applications too hard to use, too bloated with features that interfere with analysis and data interpretation, too expensive, and too hard to deploy.

We believe the legacy BI community is missing the mark by no longer providing the tools and capabilities to help people understand their businesses better. We built Tableau to be easy-to-install, easy-to-use, and – most importantly – easy for people to find answers in their data quickly and without hassle.

Our customers tell us that when people actually adopt and put BI to work (like they do with Tableau), the organization performs better. So when they look for hard ROI numbers, they also look for user adoption. They know when BI spreads, it’s good for everybody and everything, including the bottom-line.



DOT Car Seat Ratings: We Viz the Best Models

by Ross Perez on January 27, 2009 - 8 comments

With the most recent DOT/NHTSA car seat ease of use data posted on data.gov, we created this viz to help parents choose a car seat that they can actually operate!


Choosing a car seat can be nerve-racking and confusing... likewise for using one. Use this viz to select your seat type and browse through each seat. As you can see, The First Years offerings seem to be leading the pack in ease of use.

Visually, this graphic is uncomplicated. We used stars, a symbol mentally associated with car safety, to enable quick browsing and consumer decision making. When making a viz that answers a simple question (which car seat is the easiest to use and why?), try to make it simple and intuitive by avoiding gimmicks and clutter.



14 New Data Visualizations Posted

by Elissa Fink on January 22, 2009 - add a comment

There are very few things that teach better than examples and direct experience.

To that effect, we've recently posted 14 new visual examples - which brings our total to 67 real-life examples of data visualizations based on data and scenarios you might encounter in your daily work life.

Every single visual example shows a data visualization and a description of the situation it's analyzing. But best of all, each one has a packaged workbook with the data for download. You can interact with the vizes and create new ones yourself. If you don't already have Tableau Desktop, download it now and use it for 2 weeks. You'll be able to create new vizes, modify the ones you see and bring in your own data.

Among the 14, I have my own favorites:

  • Using Google Analytics to Improve Website Content: Great way to take website data and make it more insightful and actionable.
  • Pollution Analysis: Easy to understand views about "particulate matter (PM)" and "carbon monoxide (CO)" in areas across the U.S.
  • NBA Top 40: Even a non-sportsnut like me can appreciate this look at the 40 top scorers and their cities of origin.
  • An Analysis With Teeth: Having worked with a few packaged goods companies in the past, I just love this look at tooth decay over time and thinking about how a toothpaste marketer might use this view.
  • Credit Fraud Analysis: Given the TARP turmoil, it's informative to see how financial institutions themselves assess risk and spot fraud.

Check our our library of data visualizations.

Whether you're into economics, web analytics, research, education, geographic analysis, government, oil & gas or any of our 36 topic areas and 17 industries, you're bound to find something of interest.



Hanging Out With the Cool Kids

by Ellie Fields on January 21, 2009 - add a comment

At heart, Tableau people are vizgeeks who get jazzed about telling stories with beautiful graphs. But the folks at High Moon Studios are game developers, and they’re cool. High Moon developed the Bourne Conspiracy game, and they’re working on a new top-secret game.

Game developers have to be smart as well as cool. Sean Houghton, the Technical Director of High Moon Studios, used Tableau to analyze consumption of the new game’s memory budget. He blogged it in Mungo Smash.

My favorite part of Sean’s analysis is the chart that shows that the Elevator Shaft consumes more memory than the Boiler Room. That’s somehow more exciting than finding that the East Region tends to be less profitable than West when selling new products. And I also learned that Weapons aren’t the big memory hogs—Characters are. That introduces an odd bit of data in the ongoing debate on the social utility of violent video games. Maybe they’re really character development games, and the characters just happen to have weapons.

Sean’s data analysis should be useful to any software developers who have to watch memory closely. And his post made us feel pretty good too: High Moon likes us.



Cautionary Tale of Big Bloated Software Destroying A Business

by Elissa Fink on January 20, 2009 - 2 comments

Interesting press release in the world of Enterprise Software. The Shane Company is going bankrupt and who's to blame? SAP (at least in part) for messing up a $36 million inventory management system.

Not only did Shane say that the software took too long to install (3 years instead of 1) and had cost overruns (originally a $10 million budget) but they blamed SAP for lost sales due to worse inventory management than pre-SAP. And Shane now has to employ 8 contractors to modify the SAP system and “bring it to full functionality,” it said.

Ouch! The sad thing is it's credible and it happens every day. It's a cautionary tale about how big, bloated enterprise software installations not only take longer, cost more and require new job reqs to be opened but can literally help destroy a business.

I'm happy to say this is something no Tableau Software client will ever have to worry about. Typically our stuff spreads with free downloads as people see how their colleagues are solving problems, so the implementation grows organically. Most important, it only grows if it keeps providing value - in contrast to a multi-million-dollar top-down behemoth.

Truly a sad situation for Shane and its employees. Shane management, maybe Tableau can help?



PAHO Visualizes Haiti's Earthquakes

by Wade Tibke on January 18, 2009 - 15 comments

The Pan American Health Organization published an interactive dashboard showing the location of last week’s devastating earthquakes in Haiti. The view spans three days and makes it easy to see the sheer number and strength of the aftershocks that reached magnitude 5.9.

The huge 7.0 earthquake occurred about 15 miles from Port-Au-Prince (pop. > 1 million) while most of the strong aftershocks occurred further west near Petit-Goave (pop. 15K), perhaps saving 1000s of lives. The dashboard can be viewed on PAHO's website.

[EDIT] This visualization was made with the Tableau Public beta. The downloadable workbook does not work in any current version of Tableau (except 5.1 beta). To the best of my knowledge we're planning to release 5.1 sometime in February.



The Viz Police: New Tool for Long-Tail Keyword Search

by Ellie Fields on January 16, 2009 - 5 comments

The Viz Police is a series of commentary on visual analysis in the wild, based on how well the chart in question conveys information. Charts that offend will be cited by the Viz Police.

In this graph, Juice Analytics uses its new tool, Concentrate, to analyze the long-tail searches of travel sites:

Good Cop: Kudos to Juice for Visualizing Long-Tail Search

Most keyword search data is presented in long, unintelligible lists. Google Analytics adds more dimensions to its list, which would be helpful if that didn’t just make an even longer list. This is typical:

Who could look at that table and pick out meaningful patterns? Google Analytics’ new visualization tool makes the data a bit prettier but no more understandable.

Concentrate does good work by letting you visualize not only your own keywords, but also those of your competitors (you need Hitwise or Compete to get the data). Their view is far superior to lists of keyword traffic, both in its visual presentation and grouping os similar long-tail terms using widlcards (like "hotel [x]"). Andy Cotgreave, commenting on another Juice post, did the same chart in Tableau.

Bad Cop: Bar Charts Might Be Better

While bubble charts can be useful, bar charts might be a better representation of data in this case. On the rightmost column, you can see that several of the bubbles overlap each other. This makes it hard to gauge their relative size. And at first you might think that the bubbles that exceed their upper and lower lines represent data of over 100%, but they don’t.

The numbers inside the bubbles are also distracting, and could probably be done away with. And finally, the colors are a bit confusing. Why some blue and some grey? Why no legend? But now we're just being grumpy. Overall, we really like what Juice has done.

Visionary Cop: Explore the Data

Tableau data visualization guru Jock Mackinlay points out that the real story in this data would be in how you explore it. Ideally, you’d be able to sort, filter, and group terms interactively (yes, you can do that with Tableau).

Viz police bonus link: PTS blog has a great post on bad bar chart practices. Send in the clowns!




Graffiti in New York City

by Ross Perez on January 6, 2009 - 7 comments

As part of our month long look into government data, we have created a viz that examines graffiti data posted by New York City on their Data Mine. The differences between boroughs is striking: Brooklyn has more graffiti incidents than Queens and Manhattan put together.

Looking at the boroughs by precinct across The Big Apple, one can quickly see that there are some differences in how graffiti is handled. For instance, Staten Island has very little graffiti, but the graffiti they do have lingers without cleanup for almost twice the citywide average. On the other side of the spectrum, Manhattan has over 2000 incidents of graffiti, but it is cleaned up in less than 17 days on average.

Podcast on IT-Finance Connection Featuring Tableau CEO Christian Chabot

by Elissa Fink on January 5, 2009 - 2 comments

Check out Tableau Software's CEO Christian Chabot waxing poetic on a podcast with Carl Weinschenk from IT-Finance Connection. Carl did a great job of eliciting Christian's deep passion for the visual analytics industry - and in particular his frustration with old-school business intelligence (BI) platforms.

Listen to Tableau's point-of-view on why those old-school BI platforms may just kill your business and why rapid-fire business analytics leveraging data visualization is the better way to not just survive but thrive in this economy. There's also Christian's accompanying article "Not Your Father’s Business Intelligence" if you're not a podcast person.