Customer Lifetime Value
Customer Lifetime Value
Views created by Stephen McDaniel, Freakalytics for Tableau Customer Conference 2009.
Customer Lifetime Value.tsimg{display:none;}powered by tableau public
Case study- a niche winery with a strong direct to consumer business
- Revenue- $4.1m
- 60% of sales are direct to consumer
- 87% of gross profit from direct
- Data “scrambled” and some records deleted for this demo
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