Tableau is a visual analytics tool and absolutely stunning. It makes the analyst in me want to cry tears of joy.

Eric Mattson
Managing Director, Marketingmonger

identify the right prospects

At the core of database marketing is segmenting your leads to target them with the right message. With Tableau, you can explore your data to create groupings, and then view all your data by those groupings. Your database of leads is one of your most valuable assets, but the data’s rarely simple. View your prospect data in multiple dimensions to get the most out of it.

improve response rates and conversion

Build a marketing dashboard to track and compare response rates, click-through rates and conversion rates by campaign. Then use ad hoc analysis to get the real story: analyze your campaigns by industry, lead status, or any other grouping, then drill in to find the best-performing campaigns. Every activity is different, so you need the flexibility to ask and answer questions on the fly.

collaborate and share findings

Your findings aren't effective until you share them and begin using them in new campaigns. Tableau lets you embed your analysis in a browser or portal, print or save it.

analyze market research data

You probably use surveys to get critical feedback that shapes your marketing and product direction. Online tools make it easy to collect survey data, but you need more to get insight from the data. With Tableau, you can group and filter respondents, and explore their feedback interactively.

and do it all without help from IT

You shouldn’t need IT to create and maintain dashboards and analyses. Marketers need to be able to set up and change their reports, and answer questions interactively. And it should be as easy as drag-and-drop.

get more out of target marketing

It's called database marketing for a reason. Make your marketing data sing-- download our free trial and try it out.