Fostering a Data-Driven Culture: A Special Report from The Economist Intelligence Unit and Tableau

Find out how you can help your company perform better through broader use of data.

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EIU - Fostering a data-driven culture

About the Report

Companies that rate themselves substantially ahead of their peers in their use of data are three times more likely to rate themselves as substantially ahead in financial performance, according to findings from the Economist Intelligence Unit. But creating a data-driven culture is not easy.

This Economist Intelligence Unit report explores the challenges in nurturing a data-driven culture, and what companies can do to meet them. The Economist Intelligence Unit bears sole responsibility for the content of this report. The findings do not necessarily reflect the views of the sponsor.

The paper draws on two main sources for its research and findings, a survey and several interviews.

A survey, conducted in October 2012, of 530 senior executives from around the world. More than 40% of respondents are C-Level executives, including 23% from the CEO, president or managing director ranks and 9%, CIOs. Responses come from a wide range of regions: 50% North America, 15% Asia-Pacific, 26% Western Europe and 9% Latin America. The range of company sizes is also diverse, from those with revenue of less than US$500m (53%) through to those with revenue of US$10bn or more (20%). The survey covers nearly all industries, including IT and technology (18%), financial services (17%), professional services (11%) and manufacturing (7%).

A series of in-depth interviews with the following senior executives:

Sidney Minassian, CEO, Contexti
Jerry O’Dwyer, Principal, Deloitte Consulting
William Schmarzo, CTO, EMC
Colin Hill, CEO, GNS Healthcare

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