Expert Susan Moore, author and former Microsoft executive who led many Microsoft customer satisfaction projects, and Tableau Software will show you how to easily and quickly build effective stories from the hidden marketing insights locked in your data. By using visual data analysis to uncover and explain your stories, you will find the compelling angle that will gain your audience’s attention and commitment.

• If you wish you could engage your executive team and explain your marketing strategies and results better
• need help explaining what your marketing team is doing and how you are generating bottom-line results
• feel like you have solid theories about what’s happening in your markets but no easy way to prove your points
• need to analyze mountains of data so you can understand how to improve your campaigns but have no time to do it

then this web seminar will provide solutions to those pain points.

Visual data analysis unites rich graphics and smart analytics in an easy-to-use interactive framework. Susan and Tableau will show how easy and fast it is to discover the stories and facts locked in your data. Discover the tools that enable people to “ask questions” of their data, especially digital marketing data, and get the answers they need to be successful.