date: Thursday, August 16, 2007
start time: On Demand

event type: Web Seminar

Graphics Breakthroughs for Coaxing Insights from Marketing Data

As Marketing professionals, we all know that analyzing data has become a routine part of our work life. We see data everyday that is connected to some important area of our company’s performance. Yet despite all of the investments in BI systems and enterprise applications in our organizations, we continue to “back burner” data analysis projects and are frequently frustrated by “not having the right tools for the job.”

The question is “why is this so hard?” We have standard software tools for creating documents, building financial models, and for assembling business graphics and presentations. All of these tools are sitting on our desktops. Why should working with marketing data be different?

Welcome to the true breakthrough of "visual analysis" -- where data visualization and analysis are united into an easy-to-use framework. Discover the tools that enable people to “ask questions” of their data, especially digital marketing data, and get the answers they need to do their jobs.

Register today to learn how you and your organization can “up your game” and harness this fundamental new way of working with marketing data. You will learn:

• How this technology will help you “ask questions and get answers” using a true graphics breakthrough
• How visual analysis “snaps into” your present desktop software environment
• How to tackle marketing data projects that have been on the back-burner for way too long