web seminar | analyzing adwords data

date: Thursday, November 15, 2007
start time: On Demand
event type: Web Seminar

AdWords Data: Analyzing your Google investment

This special On Demand training session will show you to make sense of your Pay-Per-Click advertising programs.

  • Find out what’s working and what’s not - at the granular level without being overwhelmed by the data
  • Deliver analytical views of your campaigns quickly that your marketing team can understand and act on quickly
  • Calculate ROI metrics from cost and keyword tracking data
  • Connect your PPC programs to your sales pipeline and measure the bottom-line results of your programs
  • Analyze traffic quickly and visually – compare and contrast keywords to measure overall effectiveness of online ad campaigns.

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featured speaker

Wade Tibke

Marketing Manager, Tableau Software