Survey Satisfaction
What factors correlate with high overall satisfaction ratings?
Who doesn't have survey data somewhere waiting for better analysis? Using a survey containing ratings from 1 to 10 where 10 is highest, this analytical view shows small multiples that correlate ratings of overall satisfaction, firm expertise and likelihood to recommend for several customer segments. Each circle represents a segment defined by the combination of industry, job function, gender and product; size is the number of customers in that segment. For the most part, it's clear that the longer a customer has been using the product (green color), the higher their ratings. But as specified in the graphic's annotation, firm expertise has little correlation with either satisfaction or likelihood to recommend.
