Throughout 2011, social media continued to be a hot topic. Google entered the race with Google+, Facebook continues to evolve with new targeting opportunities and early this year Twitter introduced Promoted Tweets. We can expect the same innovation in 2012, along with unprecedented usage by consumers. Unless your job title includes "superman" you may feel a bit overwhelmed. Learn how you can take control over this explosive and ever-changing marketing channel.
These tips will help you:

Thomas is a 15 year veteran developing and managing data-driven Interactive Projects for Fortune 100 companies and Top-Tier brands. Most recently he has leveraged this experience founding MashableMetrics which focuses on bringing disparate cloud-based data sets into a cohesive ActionCard and MashBoards. Thomas specializes in mapping business processes with actionable data insights from online, offline and public data sets to assure data becomes an active part of the rhythm of business.