Social Media Metrics: How to Measure and Optimize Your Marketing
Type:
On-Demand Webinar
Length:
48:51 Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.
While other webinars explain why social media is critical and how to go about participating, this webinar will focus on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune.
Attend this webinar to learn:
- Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
- How to leverage the time and effort you invest in social media
- How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired
Learn which metrics in social media are most important and how they can be used to measure the impact of your marketing efforts.
In partnership with: 
Featured Speaker(s):
Jim Sterne
President, Target Marketing
Jim Sterne is the President of Web strategy firm Target Marketing, and focuses on measuring the value of the Web as a medium for creating and strengthening customer relationships. Jim has written eight books on the use of the Internet for marketing, is the current Chairman of the Web Analytics Association, and produces the eMetrics Marketing Organization Summit.
“Jim Sterne has been at the cutting edge of this industry since before there even was an industry. If you're focused on measurement, you need his take on it."
—Seth Godin, author, Linchpin