Whitepapers
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Gartner Positions Tableau as a Leader in 2013 Magic Quadrant
It's a big year for Tableau. See why Gartner named us a leader.
Based on detailed questionnaires of actual BI users, Gartner's "Magic Quadrant for Business Intelligence and Analytics Platforms" contains reviews of every vendor including strengths and cautions. We achieved the #1 position of all vendors in providing easy to use software for both IT and business users. This is one of our hallmark strengths. Download Now
Business Intelligence
What accelerates? What loses steam? Come check it out. (Tableau)
Enterprise Deployment
Answer IT's questions about deploying Tableau, business intelligence and visual analysis software. (Tableau)
Fast Analytics for Everyone
Answer your own questions in minutes with visual discovery of big data. (Tableau)
| Type | Description |
|---|---|
| Whitepaper |
Gartner Positions Tableau as a Leader in 2013 Magic Quadrant Tableau is a "Leader" for first time in the Magic Quadrant for Business Intelligence and Analytics Platforms report. |
| Whitepaper |
Top 10 Trends in Business Intelligence for 2013 What accelerates? What loses steam? Come check it out. (Tableau) |
| Whitepaper |
A New Approach: Rapid-fire Business Intelligence Answer your own questions in minutes with visual discovery of big data. (Tableau) |
| Whitepaper |
5 Tips to Get More from Google Analytics See our tips to get more from your Google Analytics data. (Tableau) |
| Whitepaper |
The Economist: Fostering a data-driven culture Explore the challenges in nurturing a data-driven culture, and what companies can do to meet them. (The Economist) |
| Whitepaper |
8 Tips for Better Sales Performance Dashboards Learn how to use analytics and self-reliant dashboards to track completion of goals at every step of your sales process. (Tableau) |
| Whitepaper |
Measurement Drives Behavior In a series of papers, author and industry expert Frank Buytendijk examines the people side of business performance and business intelligence. (Beingfrank Research) |
| Whitepaper |
How Mobile Business Intelligence Drives Efficiency at Supervalu This case study explores how Tableau has enabled a more mobile and collaborative approach to data at all levels of one of the largest grocery and pharmacy companies in the United States, Supervalu Inc. |
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7 Tips to Succeed with Big Data in 2013 What should you expect to do in 2013 to succeed with big data? Read our predictions. |
| Whitepaper |
Drive Business Insight With Effective Business Intelligence Strategy How does an enterprise — especially a large, global one with multiple product lines and multiple enterprise resource planning (ERP) applications — make sense of operations, logistics, and finances? (Forrester) |
| Whitepaper |
What’s the Big Deal About Big Data? This whitepaper defines big data, answers the question what's in it for your organizations and identifies important steps to maximize your success with it. (Tableau) |
| Whitepaper |
BI Requirements for IT: What every IT Manager Should Know about Users’ Real Need for BI Requirements to consider when evaluating agile business intelligence. (Tableau) |
| Whitepaper |
In-Memory or Live Data: Which Is Better? Understanding the benefits of using both methods. (Tableau) |
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5 Best Practices for Mobile Business Intelligence Informed decisions anywhere with insights at your fingertips. (Tableau) |
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Maximizing the Value of Analytics and Big Data This paper reviews what top performing organizations do to maximize the value that they gain from their big data projects through using analytics to create business insight. (Aberdeen) |
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Agile BI: Complementing Traditional BI to Address the Shrinking Decision Window Discover why adding agile BI provides a self-service solution that helps both business stakeholders and IT achieve their goals. (Aberdeen Group) |
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7 signs you need self-service reports & what's in it for IT IT leaders face mounting pressure to provide more analytics. If any of these 7 signs feels familiar, you're ready to introduce self-service reporting and BI. (Tableau) |
| Whitepaper |
Self-Service Business Intelligence: Empowering Users to Generate Insights Claudia Imhoff and Colin White discuss self-service business intelligence and how it can empower users to generate insights in this 2011 TDWI 38-page research report. (TDWI) |
| Whitepaper |
The BI Survey 10: The Customer Verdict In a worldwide study, Tableau ranked #1 in customer loyalty, lowest TCO, and best agility across 25 BI vendors. (BARC) |
| Whitepaper |
Big Data: Powering the Next Industrial Revolution Abhishek Mehta discusses the power of using big data to solve problems once thought unsolvable. (Tresata) |
| Whitepaper |
Get More for Your Money: Get More Insight From SAP Analysts David White and Nick Castellina team up to look at the value available from applying BI to SAP data. (Aberdeen) |
| Whitepaper |
Tableau Ranks #1 in 3rd Annual Survey Outpaces all other “High Growth” BI vendors (Dresner Advisory Services) |
| Whitepaper |
Delivering Self-Service Business Intelligence How business users can get the information they need to make better decisions through visual analytics. (Tableau) |
| Whitepaper |
The Path Toward Pervasive Business Intelligence at Ferrari North America Ferrari NA is expanding BI use and analytics to help improve decision-making. |
| Whitepaper |
TDWI Checklist Report: Data Discovery and Unified Information Access TDWI Checklist that focuses on helping organizations understand how data discovery and UIA tools address new requirements for data access, reporting, and analytics, particularly for nontechnical users in lines of business and operations. (TDWI) |
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High Value Business Intelligence on a Budget Discover the 7 principles of delivering low-cost, high-ROI BI on a budget. |
| Whitepaper |
Deploying Flexible, Self-Service Analytics See how one IT team at a fast-growing company that serves a network of thousands of distributors provided their users with flexible, self-service business intelligence that resulted in reduced cycle time and improved accuracy for reports. (Tableau) |
| Whitepaper |
Getting Big Value From Big Data... Fast Shawn Rogers, VP of Research, Enterprise Management Associates (EMA), reviews the elements of a successful Big Data strategy including self-service analytics, in-memory data processing and augmenting corporate data. (EMA) |
| Whitepaper |
Swearing by or Swearing at Excel Improve how you conduct your marketing analytics without sacrificing the advantages of Excel. (Tableau) |
| Whitepaper |
Guided and Open-ended Analytics – Serving the Real Users of Business Intelligence Neil Raden discusses best practices for guided and open-end analytics deployment and use. (Hired Brains) |
| Whitepaper |
Improve Your Internal, Cross-Organizational, and Client Relationships Steps to improve relationships by using visual analytics with your customers and partners. |
| Whitepaper |
Visual Management of Marketing Programs: Discovering the Hidden Value in Your Customer Data Leverage the insight of lifetime customer value on ROI. |
| Whitepaper |
Factors to Consider When Evaluating Open Source BI Solutions Major issues and factors to consider when evaluating open source business intelligence software. |
| Whitepaper |
Big Data: Powering the Next Industrial Revolution Abhishek Mehta discusses the power of using big data to solve problems once thought unsolvable. (Tresata) |
| Whitepaper |
The Path Toward Pervasive Business Intelligence at Cornell University Getting the right information to the right people at the right time using the right tools. |
| Whitepaper | Mobile Business Intelligence Market Study by DAS |
| Whitepaper |
BI on a Limited Budget: Strategies for Doing More with Less Wayne Eckerson researches the impact of the current economic downturn on BI in this report. |
| Whitepaper |
A New Approach to Business Intelligence: Rapid-fire BI (Bonus Checklist) Formatted in an easy-to-user spreadsheet, this checklist will make it easy to compare and contrast vendors regarding their rapid-fire BI capabilities. |
| Whitepaper |
Top 10 Trends in Business Intelligence for 2012 What accelerates? What loses steam? Come check it out. (Tableau) |
| Whitepaper |
Best Practices for Deploying Collaborative BI This paper will show you how to navigate around the usual hurdles and deliver collaborative BI that works. (Hired Brains) |
| Whitepaper |
How to Choose and Deploy a Transformative BI Solution: This white paper explores the systematic process by which Irish Life selected and deployed Tableau. |
| Type | Description |
|---|---|
| Whitepaper |
5 Tips to Get More from Google Analytics See our tips to get more from your Google Analytics data. (Tableau) |
| Whitepaper |
8 Tips for Better Sales Performance Dashboards Learn how to use analytics and self-reliant dashboards to track completion of goals at every step of your sales process. (Tableau) |
| Whitepaper |
Visual Analysis for Everyone Discover breakthrough technology unifying data and visualization. (Tableau) |
| Whitepaper |
Visual Reporting and Analysis: Seeing Is Knowing Wayne Eckerson examines advances in the visual display of data and how organizations are harnessing this technology to enhance reporting, analysis, and performance management. (TDWI) |
| Whitepaper |
Three Blind Men and an Elephant Updated in January 2012, expert Stephen Few explains the power of interactive dashboards. (Stephen Few) |
| Whitepaper |
Tableau Visual Guidebook Simple techniques for making every visualization useful and beautiful. (Tableau) |
| Whitepaper |
Selecting a Visual Analytics Application Visual analytics is becoming the fastest way for people to explore and understand data of any size. (Tableau) |
| Whitepaper |
Show Me: Automatic Presentation for Visual Analysis Integrating user interface commands and defaults that incorporate automatic visual presentation of data. (Tableau) |
| Whitepaper |
5 Best Practices for Telling Great Stories - And Why it Will Make You a Better Analyst Build effective stories from the hidden insights locked in your data. (Tableau) |
| Whitepaper |
Which chart or graph is right for you? This paper describes eleven types of charts and graphs and helps you determine when to use each. It also includes dozens of tips on how to enhance visualizations to make your data pop. (Tableau) |
| Whitepaper |
Improve Your Vision and Expand Your Mind with Visual Analytics Data visualization can help in finding what’s meaningful in your data and making sense of it. (Stephen Few) |
| Whitepaper |
Designing Great Visualizations Tracing the history of visual representation, from early cave drawings through the computer revolution. |
| Whitepaper |
The Forrester Wave: Advanced Data Visualization (ADV) Platforms A 29-criteria evaluation of Advanced Data Visualization (ADV) vendors that discusses where Tableau ranks among the competition for interactive data visualization. |
| Whitepaper |
8 Tips for Adding Analytics to Your Marketing Mix Successfully plan for, capture, and quickly get answers from your data using these 8 easy tips. |
| Whitepaper |
Enhancing Visual Analysis by Linking Multiple Views of Data Seeing related data in multiple views can help us understand issues in a more complete way. |
| Whitepaper |
Data Visualization and Large Nursing Datasets Learn how nurse researchers were able to data mine to determine whether new patterns or trends would be uncovered. |
| Whitepaper |
Excel: Great hammer, lousy screwdriver Five analytical capabilities you need that Excel can't offer. (Tableau) |
| Whitepaper |
How (not) to Build Your SEO Strategy: 10 Tricks Your Consultant Won't Tell You Do SEO analysis yourself in a few hours and for just a couple bucks. |
| Whitepaper |
5 Best Practices for Creating Effective Dashboards 5 best practices for creating effective dashboards that will make an impact on your day-to-day life – and 7 mistakes you want to be sure to avoid. (Tableau) [Available in FR, DE] |
| Whitepaper |
Selecting a Visual Analytics Application Buyer’s Grid (Bonus Checklist) Formatted in an easy-to-user spreadsheet, this checklist will make it easy to compare and contrast vendors regarding their visual analytics capabilities. |
| Whitepaper |
5 Ways To Become A Marketing Segmentation Sniper Hit your target by demanding more from your data to know your audience. (Tableau) |
| Whitepaper |
Web Analytics - A Day a Month Improve your web marketing analytics with this month-by-month strategic roadmap. |
| Whitepaper |
Tableau and the Enterprise Data Warehouse: The Visual Approach to Business Intelligence Leveraging the EDW while solving the BI needs of the business user. |
| Whitepaper |
3 Steps to Improve your Web Analytics Using Data Visualization Learn why and how to use the analytics data you already have to get insight that you can use today. |
| Whitepaper |
Graphical Histories for Visualization: Supporting Analysis, Communication, and Evaluation Investigation of the design of history mechanisms for information visualization. |
| Whitepaper |
Improve Healthcare Productivity Using Data Visualization Use visualization to capitalize your labor productivity tools and make your resources count. |
| Whitepaper |
X Marks the Spot: Integrating Mapping and Data Analysis to Find Hidden Trends, Patterns and More This paper describes the importance of integrating geospatial analysis into your data analysis and the major geospatial analytical capabilities to look for in your mapping software. |
| Whitepaper |
Maps: The Power of "Where" Location matters. Learn how to make maps part of everyday analysis. (Tableau) |
| Whitepaper |
Making Numbers Pop with Visual Analytics Learn how a boutique finance and investment banking firm is using rapid business analytics |
| Whitepaper |
TDWI Best Practices Report: Customer Analytics in the Age of Social Media David Stodder discover best practices and experience-based guidance for implementing customer analytics and using the tools and techniques to leverage data generated by social media networks. (TDWI) |
| Whitepaper |
Sales Performance Management This paper will explain some of the best practices for creating actionable KPI dashboards. (Tableau) |
| Whitepaper |
Which chart or graph is right for you? This paper describes eleven chart types and helps you determine when to use each. It also includes dozens of tips on how to enhance visualizations to make your data pop. (Tableau) |
| Type | Description |
|---|---|
| Whitepaper |
Gartner Positions Tableau as a Leader in 2013 Magic Quadrant Tableau is a "Leader" for first time in the Magic Quadrant for Business Intelligence and Analytics Platforms report. |
| Whitepaper |
Tableau Customers are Driving for Self-Service Business Intelligence See how Tableau customers are implementing Agile BI. (Aberdeen Group) |
| Whitepaper |
Analytics At The Speed Of Thought Robin Bloor discusses Tableau's in-memory software architecture; what it is and what it means for business intelligence. (Bloor Research) |
| Whitepaper |
Total Economic Impact of Tableau Software Forrester documents Tableau’s 127% ROI based on the benefits and costs to customers. (Forrester Consulting) |
| Whitepaper |
What's New in Tableau 7.0 This paper provides an overview of some of these key features in Tableau 7.0. (Tableau) |
| Whitepaper |
Tableau Server Security, Version 6.1 This whitepaper provides a detailed view into security features encompassed in Tableau Server. (Tableau) |
| Whitepaper |
Tableau Metadata Model This paper provides an overview of how Tableau's metadata model is designed to address enterprise needs. (Tableau) |
| Whitepaper |
Data Blending: Dynamic Workload Driven Data Integration in Tableau A look at Tableau’s data blending capabilities which bring together data sources for fast analysis. (U. of Washington) |
| Whitepaper |
Ensuring High Availability and Reducing Downtime with Tableau Server A detailed look at the high availability capabilities provided in Tableau Server. (Tableau) |
| Whitepaper |
Tableau 7.0 Server Scalability In January 2012, we performed scalability tests on Tableau Server to help our customers plan for large deployments. |
| Whitepaper |
Tableau details 2012 growth strategy, gets semantic for visual analytics Analyst Krishna Roy offers insight into Tableau’s growth and how Tableau 7 addresses the enterprise’s requirements. (451 Research) |
| Whitepaper |
Delivering Self-Service Business Intelligence How business users can get the information they need to make better decisions through visual analytics. (Tableau) |
| Whitepaper |
The Path Toward Pervasive Business Intelligence at Ferrari North America Ferrari NA is expanding BI use and analytics to help improve decision-making. |
| Whitepaper |
Enhancing Visual Analysis by Linking Multiple Views of Data Seeing related data in multiple views can help us understand issues in a more complete way. |
| Whitepaper |
High Value Business Intelligence on a Budget Discover the 7 principles of delivering low-cost, high-ROI BI on a budget. |
| Whitepaper |
Data Visualization and Large Nursing Datasets Learn how nurse researchers were able to data mine to determine whether new patterns or trends would be uncovered. |
| Whitepaper |
Visual Scoring - the 360° View Learn how adding a visual element to your lead scoring efforts can make finding hot leads easier than ever. |
| Whitepaper |
Tableau and Teradata: The visual approach to the active warehouse. Learn why and how to use the analytics data you already have to get insight that you can use today. |
| Whitepaper |
Deploying Flexible, Self-Service Analytics See how one IT team at a fast-growing company that serves a network of thousands of distributors provided their users with flexible, self-service business intelligence that resulted in reduced cycle time and improved accuracy for reports. (Tableau) |
| Whitepaper |
Achieving Marketing Dashboard Nirvana Getting started with dashboards for marketing to quickly find patterns and key insights. |
| Whitepaper |
Visual Analysis for Everyone - Understanding Data Exploration and Visualization This whitepaper describes how Tableau Software solves ineffective information presentations and poor exploratory capabilities with a declarative visual query language (VizQL) that simultaneously describes how to query data and how to present it visually. (Tableau) |
| Whitepaper |
How (not) to Build Your SEO Strategy: 10 Tricks Your Consultant Won't Tell You Do SEO analysis yourself in a few hours and for just a couple bucks. |
| Whitepaper |
Getting Big Value From Big Data... Fast Shawn Rogers, VP of Research, Enterprise Management Associates (EMA), reviews the elements of a successful Big Data strategy including self-service analytics, in-memory data processing and augmenting corporate data. (EMA) |
| Whitepaper |
5 Best Practices for Creating Effective Dashboards 5 best practices for creating effective dashboards that will make an impact on your day-to-day life – and 7 mistakes you want to be sure to avoid. (Tableau) [Available in FR, DE] |
| Whitepaper |
Selecting a Visual Analytics Application Buyer’s Grid (Bonus Checklist) Formatted in an easy-to-user spreadsheet, this checklist will make it easy to compare and contrast vendors regarding their visual analytics capabilities. |
| Whitepaper | Vertica & Tableau Solution Overview |
| Whitepaper |
Ease of Use and Interface Appeal in Business Intelligence Tools Cindi Howson researches the impact of an appealing user interface and ease of use in this report. |
| Whitepaper |
Factors to Consider When Evaluating Open Source BI Solutions Major issues and factors to consider when evaluating open source business intelligence software. |
| Whitepaper |
The Path Toward Pervasive Business Intelligence at Cornell University Getting the right information to the right people at the right time using the right tools. |
| Whitepaper |
Tableau and the Enterprise Data Warehouse: The Visual Approach to Business Intelligence Leveraging the EDW while solving the BI needs of the business user. |
| Whitepaper |
Tableau Metadata Model, Version 6.1 This whitepaper provides a detailed view into the metadata approach encompassed in Tableau’s products. (Tableau) |
| Whitepaper |
Graphical Histories for Visualization: Supporting Analysis, Communication, and Evaluation Investigation of the design of history mechanisms for information visualization. |
| Whitepaper |
Driving Adoption of Enterprise Analytics This whitepaper outlines 6 best practices for driving change in an organization. (Tableau) |
| Whitepaper |
X Marks the Spot: Integrating Mapping and Data Analysis to Find Hidden Trends, Patterns and More This paper describes the importance of integrating geospatial analysis into your data analysis and the major geospatial analytical capabilities to look for in your mapping software. |
| Whitepaper |
A New Approach to Business Intelligence: Rapid-fire BI (Bonus Checklist) Formatted in an easy-to-user spreadsheet, this checklist will make it easy to compare and contrast vendors regarding their rapid-fire BI capabilities. |
| Whitepaper |
Making Numbers Pop with Visual Analytics Learn how a boutique finance and investment banking firm is using rapid business analytics |
| Whitepaper |
Sales Performance Management This paper will explain some of the best practices for creating actionable KPI dashboards. (Tableau) |
