How Interactive Visual Analysis Can Speed Market Research
Date:
Dec. 16th - 3:00am PST
In this web seminar exclusively for market research professionals, you’ll learn about interactive visual analysis – the science of using graphics and charts as the means of analysis not just the end.
You can use visual analysis (also called data visualization) to get you, your team and your clients (internal as well as external) thinking more deeply with your research and thus making better decisions.
Starting with an overview of why the human brain responds more effectively to visual information and ending with recommendations for how to get started, we will demonstrate the importance of the “cycle of visual analysis” – the iterative process of asking questions, creating pictures, discovering new hypothesis, and foraging for data. In this talk, you’ll learn:
What years of research by psychologists, statisticians and others have taught us about information design and why that matters to you
What the “cycle of visual analysis” is
How to effectively reason about data visually
How visual analysis can help you and your organization with better analytics, better thinking and better decisions
Please join us for this important web seminar as we present a live demonstration of a customer case study
"With Tableau, we are able to produce more visually appealing analysis at a fraction of the time that we used to spend."
Yiguang Qiu, Ph.D.
Market Research Dept
Amica Insurance
"Tableau quickly produces meaningful and high impact views of complex data that our customers find invaluable. Tableau is perfect—it provides an elegant view of nearly any question our clients ask of the data."
