Answer more questions

Large online audiences can answer their own questions. People can personalize the data and drill down to what's most meaningful for them. As a result, traffic and dwell time increase.

You can even create a story once and tell it hundreds of different ways. With Tableau Digital you can provide writers with simple tools to customize and share their own versions of your visualization right in a web page. For example, create a visualization on baseball stats and let writers customize it for their team and players to support their article.

Start more conversations

It's every editor's dream: your stories are hotly debated. Readers comment and come back again and again to follow the discussion. They share with their friends and post the story on Facebook. Some stories go viral.

Let people find the relevance to them – and share that
With Tableau, readers can interact to find their own story, then save it and share it. Want more traffic? Give readers something that lets them express their own viewpoint and share in a click.

Just like online video, online data gives readers a richer experience.

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2. Expressive enough to tell any story

Tableau offers hundreds of visualization types, such as heat maps, maps, bar and line charts, lists, and more. Tell stories about places with Tableau's built-in mapping, which automatically geocodes down to the zip code level. Tell stories about trends over time with Tableau's built-in date functionality, which lets readers filter to a time period or drill down from months to days to hours. Or combine several views into a dashboard to show different sides of the same story.

3. Requires no programming of any kind

Create visualizations using a drag & drop application. Journalists, editorial staff, and visual designers can be trained in a few hours. No programming is needed to create, embed or update visualizations.

4. Supports all browsers without plug-ins

No plug-ins or add-ons required with Tableau Digitial-- it's pure AJAX right in the browser, not Flash, so your readers don't have to be able to download anything. Tableau Digital supports all major browsers.

Got a mobile audience? Tableau Digital is automatically touch-enabled for the iPad. So your content shows up beautifully and interactively.

5. Suppress underlying data

Suppress download for proprietary data. You choose whether to publish your visualization with download enabled or disabled. If download is not enabled, your users can filter and interact with the data normally but cannot paste it into Excel, view the underlying detail or download the workbook.

6. Dynamically adapt publishing size

You control how wide and long your viz can be. Publish it big and beautiful or in confined spaces. You can even publish the same viz in different locations at different sizes. And of course, there's no programming required to change the size.

7. Integrate with other site content

Link data directly to other content, like player profiles, product descriptions or related posts. You can even embed videos and play them on click. Again, no programming is required.

8. Build customizable data stories

Create a visualization for staff to customize and distribute as a new story with Tableau Digital’s Save and Share feature. Work with the data once to create a template that can be leveraged in local markets and across properties easy tools to drive reader engagement.

See an example.

9. Publish updates in seconds

Update any visualization with new data in seconds. No need to re-embed the visualization. All versions of the visualization in all locations update simultaneously. Publish game results weekly or business indicators monthly to drive repeat traffic to your website.

About half of users spent 15 seconds or more once they began interacting with this visualization.

10. Understand usage patterns

Tableau Digital provides publisher metrics so you get insight into traffic and usage behavior. You can tune visualizations in response to usage and improve the art of visual storytelling.