Analyzing Adwords Data

Take the plunge into your paid search data to find out what’s working and what’s not. Using the power of visual data analysis we are quickly able to do this at the granular level without being overwhelmed by the data.

In this session, we'll:

• Rapidly find your best-performing sites – measure and drill into ROI to help shape future investments
• Make sense of the various metrics in an organized way – see the flow of your exposure and click metrics as they turn into real leads and opportunities
• Swiftly examine test campaigns to find the best performing sites and ads given your audience targets
• Create comprehensive dashboards that update automatically so that you’re on top of every campaign every day
• Calculate ROI metrics from cost and keyword tracking data
• Connect your PPC programs to your sales pipeline and measure the bottom-line results of your programs
• Analyze traffic quickly and visually – compare and contrast keywords to measure overall effectiveness of online ad campaigns.

You'll come away from this program with the power to deliver analytical views of your campaigns quickly that your marketing team can understand and act on quickly.