Best Practices for Using Visual Analysis to Find and Tell Stories from Data
Type:
On-Demand Webinar
Length:
59:30 Expert Susan Moore, author and former Microsoft executive who led many Microsoft customer satisfaction projects, and Tableau Software will show you how to easily and quickly build effective stories from the hidden marketing insights locked in your data. By using visual data analysis to uncover and explain your stories, you will find the compelling angle that will gain your audience’s attention and commitment.
Watch this web seminar if you:
- Wish you could engage your executive team and explain your marketing strategies and results better
- Meed help explaining what your marketing team is doing and how you are generating bottom-line results
- Feel like you have solid theories about what’s happening in your markets but no easy way to prove your points
- Need to analyze mountains of data so you can understand how to improve your campaigns but have no time to do it
This web seminar will provide solutions to those pain points.
Visual data analysis unites rich graphics and smart analytics in an easy-to-use interactive framework. Susan and Tableau will show how easy and fast it is to discover the stories and facts locked in your data. Discover the tools that enable people to “ask questions” of their data, especially digital marketing data, and get the answers they need to be successful.
Featured Speaker(s):
Susan Moore
Author and Marketing Consultant
Elissa Fink
VP, Marketing - Tableau Software
Elissa Fink is Tableau Software’s Vice President of Marketing. With 20+ years helping companies improve their marketing operations through applied data analysis, Elissa has held executive positions in marketing, business strategy, product management, and product development.
Prior to Tableau, Elissa was EVP Marketing at IXI Corporation, a firm specializing in marketing information. She has also served in executive positions at Tele Atlas, TopTier Software, and Claritas, Inc. Elissa also spent time selling advertising for the Wall Street Journal. Elissa holds a B.A. from Santa Clara University and an MBA in Marketing and Decision Systems from the University of Southern California.