Achieve Marketing Dashboard Nirvana
Type:
On-Demand Webinar
Length:
59:30 Are you buried under a pile of reports that yield few marketing insights? Need help in taking the plunge to build simple but intuitive dashboards that update easily? If you want to avoid common pitfalls and learn time-saving tips from an expert who's been down the dashboard road, join author Stephen McDaniel of Freakalytics for this webinar. He'll point you in the right direction in your quest for dashboard nirvana.
Attend this webinar and learn how to:
- Quickly find patterns and key insights in your marketing data powered by visual analytics
- Discover what challenges can be addressed with advanced visualization
- Easily build marketing dashboards regardless of technical or analytic ability
- Seamlessly and easily update your dashboards as often as your marketing programs change
Featured Speaker(s):
Stephen McDaniel
Co-founder - Freakalytics
Stephen has 20 years of experience leading data warehousing, business intelligence, and analytical efforts across a wide range of industries and applications. His roles have been widely varied and include work as a Director of Web Advertising Analytics, Manager of Marketing Analytics at Netflix and REI, Senior Biostatistician, Senior Statistical Programmer, Senior Software Product Manager at Brio Technology, Senior Director of R&D at SAS, and Manager of Data Warehousing and Business Intelligence at HP. Though the years, he has presented papers at business intelligence conferences and lectured at a number of universities.
Stephen is the lead author of “SAS for Dummies”, Wiley Press, 2007. His personal philosophy is centered on ensuring that analysis is clearly driven by business needs and focuses on ease of interpretation and ability to act on the results. He is currently working on a book guiding people on how to discover and share profound insights via Tableau 5.0. His personal interests include hiking in the Puget Sound region, visiting wineries in Washington and Oregon, skiing, sailing, and enjoying great food with friends and family.