Visual Data Mining: Finding Patterns and key insights in Online Marketing Data
Type:
On-Demand Webinar
Length:
59:30 Marketers are faced with the daunting task of using data to precisely identify their customers’ purchasing patterns and product interest. The goal is to have a complete view of the customers so marketers can optimize program spend and increase customer retention, and ultimately, revenues.
Like many online retailers, REI has a wealth of data about its customers and products that it needs to use to run its business. In this webcast you’ll hear from Stephen McDaniel, Co-founder of Freakalytics and former Manager of Marketing Analytics at REI, as he explores the best practices for analyzing REI's marketing data with data visualization.
In this webcast you’ll learn how visual data mining can help you:
- Find patterns
- Understand customer behavior
- Track product profitability
- Plan effective marketing
Featured Speaker(s):
Stephen McDaniel
Co-founder - Freakalytics
Stephen has 20 years of experience leading data warehousing, business intelligence, and analytical efforts across a wide range of industries and applications. His roles have been widely varied and include work as a Director of Web Advertising Analytics, Manager of Marketing Analytics at Netflix and REI, Senior Biostatistician, Senior Statistical Programmer, Senior Software Product Manager at Brio Technology, Senior Director of R&D at SAS, and Manager of Data Warehousing and Business Intelligence at HP. Though the years, he has presented papers at business intelligence conferences and lectured at a number of universities.
Stephen is the lead author of “SAS for Dummies”, Wiley Press, 2007. His personal philosophy is centered on ensuring that analysis is clearly driven by business needs and focuses on ease of interpretation and ability to act on the results. He is currently working on a book guiding people on how to discover and share profound insights via Tableau 5.0. His personal interests include hiking in the Puget Sound region, visiting wineries in Washington and Oregon, skiing, sailing, and enjoying great food with friends and family.