Internet Marketing
Tableau can significantly improve your ability to measure, analyze, and report website and email data.
- Optimize online media campaigns in real time
- Make strategic decisions that reduce cost and risk while increasing brand reach
- Quickly determine marketing effectiveness & calculate ROI
- Monitor & measure email & CRM marketing
- Analyze and hit your digital media goals
Email & CRM Marketing ROI
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Calculate ROI and Effectiveness of Email & CRM Marketing
Tableau can be used to analyze data from CRM, email, and automation platforms. Develop stunning and insightful funnel reports. Segment and perform database hygiene. Analyze campaign and lead nurturing stats. Combine multiple data sources into a single view of your closed loop marketing efforts.
In this view, we see how a marketing department uses Tableau to analyze Eloqua and Salesforce response and email data. The first view shows accounts ranked by activity. Individual activities and accounts can be filtered and drilled into. You can even see individuals and the activities they performed on a visual timeline. The second tab show campaign metrics.
Online Advertising
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Analyze and Hit Your Digital Media Goals
Tableau helps analyze data from ad servers and platforms. You can look at all the data and determine which channels, media, banners, and keywords are performing and driving the most bottom line impact.
The types of statistics you can track in Tableau include impressions, clicks, acquisitions, CPC, CPM, CTR, ECPA (effective cost per acquisition), plus industry averages for comparison.
The biggest thing you'll notice is the time savings. You'll analyze your data much faster and have the ability to inspect campaigns together (instead of one at a time) and compare information across groups, markets and demographics.
Optimize Online Media
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Monitor Performance and Identify Successful Campaigns
Optimizing your online presence means digging into the data available to you to make informed decisions. Do your search ads perform differently than your display ads? What’s the conversion rate and, most importantly, what’s the cost?
Getting a historical perspective on your campaign effectiveness is critical for making future investment decisions. Analyze your performance down to a campaign level to know which ads performed well in different channels so you know when you’ve got a home run that can be re-used and when you need to look for new material.
Watch this short video to see an example of how visualizing online media spend data can lead to quick, insightful decisions to maximize your investments.
