Do You Say Coke, Soda or Pop? A Map Visualization Shows Your Likely Answer

A good Tableau customer, Michael Cristiani of Market Intelligence Group, recently sent us a challenge. He had discovered a dataset for which people were surveyed about their choice of words for their preferred icy, carbonated beverage. Specifically, did they use the word “coke”, “soda”, “pop” or some other word? There were nice maps on the site but with Tableau 4.0’s new mapping capabilities, he wanted to know what we could do with the data. Given that I was in a hotel room when I read about this, I decided to give it a go with Tableau 4.0 (beats renting a bad movie) and came up with some interesting results.