Eating Our Own Dog Food: Fast Analytics for SalesForce.com

This blog entry is the second in my series on how we are using Tableau to improve the way we run our business. This post will focus on one of our most successful “dogfood-ing” projects: Our use of Tableau with SalesForce.com data. The first half of this post focuses on what types of questions we have been able to ask of SalesForce data and how we’ve used Tableau as a key part of our sales and marketing workflow. The remainder of the post explains how we’ve connected Tableau to SalesForce.com.