Analyzing Google AdWords Data - Getting Started

Simply put, Google is the juggernaut of the online marketing world. With a 25% market share of all online advertising and 75% of paid search revenues, they generate over $3 billion in revenue each quarter!

Yet, despite their ubiquity, often as a business's primary advertising vehicle, there is no great way to analyze the dollars being spent on Google advertising. With so many factors contributing to a campaign's success (external and advertiser controlled), it is often a crapshoot on how best to understand, improve, and communicate advertising results.