
Business users and organizations need the ability to quickly analyze their data to identify issues, causes and opportunities for improvement. Once these analyses are identified, they need to be monitored and distributed often to others. With traditional business intelligence (BI), creating and maintaining effective and understandable analyses can take months to define and develop and require expensive resources to maintain.
In response, a new BI term has emerged: Operational Business Intelligence. It promises to empower everyone within an organization to make day-to-day decisions by using better analysis of sales and marketing trends, customer interactions, manufacturing plans, inventories and other areas of the business.
Seven major requirements businesses need to consider when evaluating this generation of BI:
Operational BI promises to be a core part of the answer but only when it meets the 7 key requirements of business users. Tableau allows companies to leverage their data assets in unprecedented ways.

Marc Rueter is Tableau Software’s Senior Director of Technology and Strategy. Prior to Tableau, he held positions at MicroStrategy and Siebel Systems. At Siebel, he led a team that developed successful applications for retailers. Marc plays an instrumental role in Tableau’s product development, providing critical input based on his experience helping clients with large projects. He is a Microsoft Certified Systems Engineer for SQLServer. Marc holds a Mechanical Engineering degree from Virginia Tech and an MBA from the University of Washington.