visual examples | “blue-hairing”
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The “Blue-Hairing” of America: Census Data Show Females In Larger Numbers at Upper Age Ranges
With blue bars on the left representing the number of males by age group and the pink bars on the right representing the number of females, this “Population Pyramid” (a type of chart commonly used in demographics) clearly tilts right – demonstrating that females live longer than males and make up a dominant percentage of older age groups. Note that this visual example uses bins on the age field and a simple calculation to split the male population to negative numbers and females to positive.
Tags: Marketing Analytics, Demographics