The Path Toward Pervasive Business Intelligence at Ferrari North America

The trend toward evidence-based decision-making is taking root in commercial, non-profit and public sector organizations. Driven by increased competition due to changing business models, deregulation or, in some cases, increased regulation in the form of new compliance requirements, organizations in all industries and of all sizes are turning to business intelligence (BI) and data warehousing (DW) technologies and services to either automate or support decision-making processes.

An increasing number of organizations are making BI functionality more pervasively available to all decision makers, be they executives or customer-facing employees, line-of-business managers or suppliers.

Like all organizations that took part in IDC’s research project, Ferrari NA was influenced by both external and internal factors that triggered a need to re-evaluate its decision-making processes and the supporting BI and analytics technology architecture.

In the case of Ferrari NA, these business drivers were both strategic and operational:

• A transition from static spreadsheet reporting to dynamic ad-hoc analysis
• Implementing a solution that was not a burden on IT
• Fulfilling on decision support requirements of its employees
• Finding technology that is flexible enough to react to future BI platform expansion

To address its BI and analytics needs, Ferrari NA embarked on a path toward pervasive BI that would require changes to the organization’s culture, technologies, and business and IT processes.